Display Ads agency

Google Ads is the most popular and biggest pay-per-click advertising service in the world. Google Ads works by pushing sponsored content to the very top of Search Engine Results Pages (SERPs) to deliver your business high-quality leads who are interested in what you have to offer.

There are several different types of Google Ads available, including:

• Search ads seen on Google search results pages
• Display ads seen on partnered websites across the Google Display Network
• Video ads on YouTube, the world’s second-largest search engine
• Google Shopping Ads connecting consumers from search directly to retailers
• Retargeting ads to track users around the internet and continually advertise to them

There are 3 main ways in which Google Ads PPC services can help your business grow.

Helping businesses reach new customers

PPC can help businesses to target specific customers who are looking for the products or services that they offer. This can be done through the use of keywords, which are used to match relevant ads with potential customers who are searching for them online.

Increasing brand awareness

PPC can also help businesses to increase their brand awareness. When potential customers see an ad for a business that they have never heard of before, they may be more likely to remember the name and consider doing business with them in the future.

Generating leads and sales 

Finally, PPC can also help businesses to generate leads and sales. By targeting potential customers who are already interested in what they have to offer, businesses can save time and money by focusing their marketing efforts on those who are most likely to buy from them.

Yes! As a professional Google Adwords agency, EngineRoom is proud to have expert Google Ads specialists working for us. As a Google Partner agency, we can create you an effective Google Ads campaign by using the platform to its full potential.

Google Ads work by displaying relevant ads to people who are searching for the products or services that you offer. When someone clicks on your ad, they will be taken to your website where they can learn more about what you have to offer.

Cost-per-click is when you only pay when someone clicks on your ad. This way, you know you are reaching the right audiences, and you know that you are only spending money on marketing that is actually generating results.

Google may seem like it has access to an infinite amount of space for advertising. But for you, as a business, this is not true. In order to advertise to the right audience, you need to occupy very specific space at the right time.

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Google solves this problem by auctioning off this in-demand space. When you bid on this ad space, you heighten your chance of winning, and thus converting consumers who have searched for the terms you are targeting.

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Determining what to bid on and how much requires a thorough understanding of your business goals and your campaign. The team at EngineRoom can help you develop a Google Ads strategy that can maximise your return on investment by achieving:

• The ideal maximum bid
• The greatest share of search impressions
• The lowest cost per click

A landing page is a web page that serves as the destination for visitors who click on your ad. The purpose of a landing page is to convert visitors into leads or customers, and it should be designed with that goal in mind. Your landing page should be relevant to the keywords you're targeting, and it should contain a clear call to action.

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Landing pages can also be optimised for SEO, and can capture leads as a part of a holistic campaign. As part of EngineRoom’s web development services, we can build and design landing pages that:

• Are relevant to the keywords you're targeting
• Are optimised for conversion
• Display clear call to action elements
• Utilise images and videos to help explain your offer
• Use A/B testing to try different versions of your page.
• Are mobile-friendly
• Monitored for performance

If you're not sure where to start or you don't have the time to devote to Google Ads campaign management, an agency can be a valuable partner. PPC management services can get you better return on investment than just doing ad campaigns by yourself.

An agency can help you with all aspects of your Google Ads campaign, from creating ad copy and designing landing pages to managing budgets and tracking results. They can also provide valuable insights into how your campaign is performing and make recommendations for improvements.

You may think that, because of the visible and transparent nature of sponsored ads, Google Ads may not be as effective as organic content. 

More and more customers are choosing to shop online. As competition in every industry grows in the digital space, so too do the opportunities. Google Ads are an important step in cementing your online presence, no matter your industry, products, or services.

Google Adwords lets you adjust your campaigns directly in the platform itself to ensure that you are always getting the best possible results. Like most Google products, the platform offers a great deal of data to try and help you understand how your campaigns are performing.

Unfortunately, deciphering meaning from this data can be complex for a layperson. That’s where EngineRoom comes in. Our platform can give you clear information about valuable metrics including:

• Click-through rate to help you understand how the campaign is performing
• Cost-per-conversion, to ensure that the campaign is optimised
• Impression share to evaluate how the campaign is performing against competitors
• Quality score to determine the quality of the ads

A dedicated Google Ads expert can net you better results, more lead, and a more transparent return on investment. Get in touch with us to create better paid ads with a Google Ads specialist.

PPC campaigns can help improve your SEO in a number of ways. First, by driving traffic to your website, they can help increase your PageRank. Second, they can help build brand awareness and link popularity. Finally, if you're targeting the right keywords, your PPC campaign can help improve your search engine rankings. However, it's important to remember that SEO and PPC are two separate strategies, and you should never rely on one to the exclusion of the other.

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With the help of EngineRoom and quality advisory services, you can rest assured that your digital marketing is being used effectively. Our team can recommend a balance of PPC, SEO, and other services to ensure that you are getting the best possible return on investment for what you want to achieve.

We would never claim to be the best Google Ads agency, Australia-wide. But we can promise that you'll receive better ROI than your current Google Ads strategy.