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Conversion focused Google Ads campaigns in Sydney

EngineRoom specialises in generating quality leads and maximising your ROI with our carefully crafted Google Ads. As a leading digital marketing agency in Sydney, we create bespoke, data-driven ad campaigns that capture your customers. 

You can also leverage our platform’s unique data integrations to easily monitor the progress of your paid search advertising campaigns. We connect your ad data with your CRM and sales data so you know exactly where each lead came from.

Book a consultation with our senior digital advisors, and discover how we can grow your business today.

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Why your business needs Google Ads management

If you want to turn on the tap that consistently delivers instant, profitable leads for your business, you need pay-per-click (PPC) marketing. In particular, since Google is the most popular search engine in the world, Google Ads can put your business in front of hundreds of interested leads each month.

When done right, and with a knowledgable partner by your side, there’s no denying just how effective Google Ads can be for skyrocketing your marketshare in Sydney.

At EngineRoom, your senior digital advisor will review your business model and advise your potential returns before we even start your PPC campaign.

Learn about the strategy session

Maximise ROI with a data-driven digital marketing strategy

In order to boost your leads and maximise your return on investment, your business needs to show up at the top of every Google search results page that’s relevant to your product or service. It comes down to targeting the right keywords with paid ads that attract interested prospects to your website.

The reason search engine marketing is so effective is because it reaches interested people right in the moment when they are looking for what your business has to offer.

At EngineRoom, our experts can help you leverage more of those key moments so you can attract more profitable leads than you ever have before.

Learn about the strategy session

How we power your Google Ads performance

Get a Google Ads Premier Partner on your team today

Campaign structure

Campaign structure

Setting up your campaigns correctly is fundamental to any success with pay-per-click advertising. Everything from your bidding strategy to the message in your ads will determine how well each campaign converts. We’ve built our reputation as a leading digital marketing company on data.

So before we spend a cent of your hard-earned ad budget, we do our due diligence and craft winning Google Adwords campaigns that can deliver record profits and return on your ad spend.

Accurate conversion tracking

Conversion tracking

We are unparalleled in our ability to help you set up winning Google Ads campaigns in Sydney. That’s because we have an advantage no other Adwords agency in Sydney has. A feature-rich business intelligence platform.

Not only can we connect your ads data with your CRM and sales data, but we can also track conversions like no one else can. In fact, we can tell you exactly where each and every leads that enters you business has come from so you know which campaigns are worth investing more budget into.

ROI measurement

ROI measurement

Perhaps the most critical aspect that distinguishes us from any other digital marketing agency is our steadfast commitment to providing you with transparent ROI data on every campaign.

We give you crystal clear information on how your most profitable leads discovered your business. Our Senior digital advisors can also help you reverse engineer your ROI so your marketing is more effective from the get-go. Say goodbye to wasted ad spend and hello to profitable leads on tap.

Brands we work with

Here’s exactly how our PPC agency delivers ground-breaking ROI

Digital strategy

Our Google Ads strategies are part of our holistic digital marketing services, all backed and informed by accurate data.

Competitive benchmarking

Analyse your Sydney competitors to exploit their weaknesses, overcome their strengths and gain more market share.

Advisory partnership

Our digital advisors have delivered incredible growth for clients in several industries. We offer industry-specific, bespoke solutions.

Visible attribution

We can measure ROI by tracking conversions and extracting revenue outcomes from your CRM or your accounting system.

Get your brand in front of the right audience with a Sydney Google Adwords agency

Increase your marketing ROI with a data-driven Google Ads Campaign

Get Started

Business decisions backed by data

Data collection is only a starting point — data management and integration yields the best results. EngineRoom collates several forms of data from multiple sources into one simple platform. You can access invaluable data insights in one easy spot and merge your insights from Google Ads with the data from your CRM, sales and accounting tools.

Google Analytics
Google Analytics
Configure and connect your website to collect data that matters most.
WildJar
WildJar
Track, record and listen to phone call leads to improve sales performance.
Google
Google
Measure and act on organic search metrics and results to optimise performance.
Google Ads
Google Ads
Understand what keywords and campaigns are driving sales to improve ROI.
Facebook
Facebook
Measure and optimise Facebook conversions that result in leads or transactions.
Linkedin
Linkedin
Measure and optimise LinkedIn campaigns and conversions that yield the best results.
Salesforce
Salesforce
Optimise your sales funnel with visibility over lead to sale timeframe, lead value and close rate.
Pipedrive
Pipedrive
Optimise your sales funnel and understand which leads result in sales.
Myob
Myob
Connect your sales to understand which channels and campaigns yield the best ROI.
Xero
Xero
Connect your sales to understand which channels and campaigns yield the best ROI.
CSV
CSV
Upload your sales to understand which channels and campaigns yield the best ROI.
Podium
Podium
Reach your customers and request reviews wherever they are with text messaging.
Shopify
Shopify
Shopify’s easy-to-use ecommerce platform is one of the world's most popular choices for small businesses.
AroFlo
AroFlo
AroFlo is a workflow software designed to streamline the daily processes of businesses looking to book more jobs.
MoveWare
MoveWare
MoveWare is a complete management and sales solution for the highly specialised moving and storage industry.
WooCommerce
WooCommerce
WooCommerce creates WordPress-based ecommerce platforms with a massive degree of flexibility and customisation.
SEMrush
SEMrush
SEMrush is the world’s leading online marketing tracking and insights platform.
WebCEO
WebCEO
WebCEO provides specialist SEO and marketing tools, including rank checking and backlink checkers.
Hubspot
Hubspot
HubSpot is a CRM platform that allows greater control and vision over marketing, sales, content, and customer support.

Meet your new Sydney Google Ads agency

With all this talk of data optimisation and management platforms, it’s important to remember that your first and foremost goal is to speak to people, not algorithms. Our team provides more than just Google Ads expertise — they’re the human element that turns raw numbers into reliable, meaningful and authoritative marketing that your customers can trust.

Our team
Service team photo

Frequently asked questions

What are Google Ads?

Google Ads is Google’s advertising platform. It was formerly known as Google Adwords.

Because of Google’s incredible global reach, its pay-per-click advertising opportunities are in high demand. These opportunities include:

  • Search ads placed on Google’s search engine results page
  • Display ads on partnered websites
  • YouTube video ads
  • Google Shopping Ads
  • Retargeting ads, which track users across websites and offer evolving messaging

You can target specific local markets by focusing on the areas your customer base frequents most.

Is EngineRoom a Google Partner?

EngineRoom is proudly an official Google Partner, and we have accredited Google Ads specialists on staff.

Our expertise lets us maximise the ROI of every Google Ad campaign. Combined with the unique integrations the EngineRoom platform offers, we’re proud to be an Adwords agency Sydney businesses have trusted to raise their market share and deliver unparalleled growth from digital channels.

Do PPC campaigns pair well with SEO campaigns?

Yes, PPC and SEO campaigns pair perfectly together. Between them, you can dominate both the paid and unpaid areas of Google search results. 

Search engine optimisation (SEO) often takes a longer time to start delivering profitable leads. It relies on your website’s ability to earn rankings in the unpaid areas of the search engine results page. However, it compounds over time and can deliver leads for a much lower cost than Google Ads. 

Pairing PPC advertising allows you to get the best of both worlds. The fast, immediate leads ads can deliver paired with the lower cost, higher quality leads a long-term SEO campaign delivers. Our digital advisors can recommend the best strategies to maximise your ROI while improving your lead count.

Is it worth engaging a Sydney Google Ads agency?

We certainly think it is. And our current clients do, too.

Here’s why:

  1. Maintaining a Google Ads campaign is time intensive. However, our experts create, maintain and constantly optimise your campaigns for you. Not only will we improve your ROI and meet your growth goals, but we’ll also earn your trust while doing it.
  2. Our Sydney Google Adwords agency understands local nuances. The specificity of our expertise lets us target your customers more effectively. This is especially useful if you are a national or international business looking to target the local Sydney market.
What is pay-per-click advertising?

In a PPC campaign, you pay every time someone clicks on your ads. Those who click are directly interested in your business and more likely to make a purchase. That’s why Google Ads can deliver solid leads.

Go national with Australia-wide Google Ads

If you want your business to command the nation’s attention, you need to think big.

EngineRoom’s proven Google Ads strategies have provided our clients with Australia-wide success. Wherever your business is based, we can help you generate leads on a national level by targeting critical markets around the country.

Think bigger. Let’s talk.