03 8394 0407

Our work

Sheen Group

An iconic Melbourne business discovers new growth using digital. The results for 2016? An increase in website traffic by 65% and double the number of new leads.

  • +103%

    increase in leads
  • +65.4%

    increase in traffic
  • +22.8%

    increase in website conversion rate

Web development

Building a solid digital base

We launched a new website for Sheen Group in 2015. The immediate goals of the site were to increase customer conversation rates, while using SEO fundamentals to build a solid base for organic search growth. Over time, data analysis helped the team optimise site structure and develop new content and functionality – such as the highly successful 'Upload Your Smash' feature and careers pages. The result is a site that generates new leads, assists the Group's franchisees and delivers ROI across the business.

Visit website

Display marketing

Finding and targeting customers

Lead generation and brand awareness were the key objectives for the Sheen display marketing strategy. To meet these objectives, our marketing team developed two sets of creative and strategy – one targeting new visitors and another returning visitors. The key was targeting Sheen's ideal demographic at critical conversion moments, delivered using a mix of static and animated creative combined with placements on premium networks. The result has been a click-through-rate three times above average, and an increase in paid traffic by 61 per cent.

Optimisation and analysis

Small tweaks make a big difference

Optimisation is a key part of the Sheen digital strategy. Using a range of analytics and analysis tools – from heat maps to click maps, visitor recording to tracking – our data analysts selected candidates for optimisation that would deliver the highest ROI. Often this process would uncover new opportunities for development, such as the 'Upload Your Smash' functionality. The result is the evolution of Sheen's digital assets, delivering value for the business and generating more sales for more locations.

Search engine optimisation (SEO)

Building a steady stream of leads

The Sheen SEO strategy combines development and technical optimisation with the creation of useful, search-optimised content. New product pages were developed to target competitive search opportunities, while a range of resource content was created for long tail, social and awareness-building opportunities. The result is a broad SEO strategy that targets potential customers at every stage in the buyer's journey – creating a funnel of fresh leads and a key source of growth for Sheen.

Search Engine Marketing (SEM)

Targeting customers ready to convert

PPC search marketing is a critical element in the Sheen digital strategy. It boosts brand visibility in search results and drives the growth in a range of business segments, from smash repairs to towing. The strategy is highly effective for individual franchise locations, driving new business to each store using both keyword and geo-location tactics. The strategy is boosted by the strength of the website, and integrates with call and conversion tracking to increase the effectiveness of campaigns and reduce overall cost.

sheen group logo circle

'Digital360 have taught us a significant amount over the past two years, particularly SEO, display marketing and the importance of digital assets. They don’t simply tell us what we need – they help us understand their recommendations and what we're paying for. This means we're making better decisions aligned to our market and industry.'

James Black

Marketing and Brand Coordinator – Sheen Group
Contact Us Strip

Driving businesses forward

Seeking growth?

We're committed to helping our clients grow. With the right digital partner, your business can move forward and unlock the next phase of business growth.

Contact us