Unlock the secrets to enhancing your digital presence and outdoing your competition with our guide on the future of SEO for hair and beauty businesses.
Mirror, mirror on the wall, who’s the most optimised of them all?
In the digital age, where reflections are rankings, and visibility reigns supreme, the fairest website succeeds in captivating algorithms and casting a spell of online allure.
So, how can this be achieved for the hair and beauty industry? Well… through SEO, of course.
Every business thinks they know SEO, but with constant changes taking place in the online world, staying ahead of the curve isn’t just about mastering the latest hairstyles or makeup techniques. Instead, it’s about conquering the online landscape and looking into the future.
At EngineRoom, we can help you do just that. To help you get started on securing the online success of your business, we’ve put together a guide on the future of hair and beauty SEO - ensuring you’re well-equipped to dominate your competition, now and forever.
Beauty is in the eye of the beholder - or in this case, Google
The professionalism of a skin clinic, the finesse of a makeup artist, or the creativity of a hairstylist is now measured in clicks, keywords, and the art of SEO.
While it may be a secret as to how exactly Google’s algorithm works, there are still ways to please the all-knowing search engine. Usually, this is through a combination of strategies that account for relevance, user experience, and credibility.
To stay on top of your competition, we recommend the following SEO strategies for beauty businesses.
Show, don’t tell - drive leads with visual search
Did you know that 50% of marketers leverage video in their marketing strategy? If you’re not part of this 50%, then you’re already behind.
The future of hair and beauty SEO sees visual search and image optimisation as key to generating website traffic, securing leads, and converting customers.
Think about it. How can people trust your services without knowing what you’re capable of?
Relying on words alone just won’t cut it. Instead, high-resolution images, captivating visuals, and professionally curated portfolios are crucial. They’re not just website add-ons; they’re must-haves when it comes to the future of hair and beauty SEO.
Plus, as algorithms become more sophisticated, image optimisation will take centre stage. Alt text, file names, and descriptive captions become the SEO tools of choice, helping algorithms understand the context, colours, and styles within the images. The more search engines understand, the better the chances of your business appearing at the top of the visual search results.
[Source: https://blog.hubspot.com/marketing/visual-content-marketing-strategy]
Start a conversation - utilise long-tail keywords
Bid farewell to generic keywords and embrace the era of long-tail and conversational queries. As voice search becomes more prevalent in the future of hair and beauty SEO, people are asking their virtual assistants for hair and beauty advice in a natural, conversational tone.
To stay on top, businesses need to anticipate these queries and optimise their content accordingly. Think about the questions your clients might ask and tailor your content to provide informative and engaging answers.
For example, when it comes to a local skin clinic, long-tail keywords could include:
Easily find relevant long-tail keywords through keyword research tools like SEMrush and Ahrefs. Remember to look for phrases with lower competition but higher relevance to your niche, as this will help you capture relevant, valuable traffic.
Beauty in the palm of your hand - consider mobile search optimisation
From style inspiration to local salon searches, and everything in between - our mobiles are constantly used to find the next best beauty routine.
Therefore, the importance of responsive design and mobile optimisation can’t be overstated.
What does this mean? Well, responsive design adapts the layout of your beauty website to various screen sizes, ensuring that potential clients can effortlessly browse your services, portfolios, and contact information, whether they're on a smartphone or tablet. Similarly, mobile optimisation takes it a step further, focusing on swift loading times and user-friendly interfaces that cater to the on-the-go nature of beauty searches.
Plus, it’s important to note that 30% of all mobile searches are related to location. This means the local intent of your SEO campaign is crucial. For service-based businesses, like skin clinics and hair salons, where you operate may be just as important as how well you operate. So, make sure to focus on local keyword research, optimising Google My Business, and making all this information easily accessible through various devices.
The crown jewels of SEO - reviews and ratings
Everyone needs a little advice - especially when it comes to choosing a business to trust with our beauty endeavours. Not only do customers want value for money, but they’re generally searching for a team of professionals who understand their needs and are recommended by others. That’s why reviews and ratings for your website are crucial.
In the future, online reviews and ratings will wield more power than ever before. Clients trust the opinions of their peers, and search engines recognise this.
Encourage your clients to leave positive reviews and respond promptly to any negative feedback. A stellar online reputation will not only attract new clients but also elevate your website in search engine rankings.
We generated 1,000% ROI for a Melbourne skin clinic
How?
By future-proofing their SEO strategies.
Victorian Dermal Group, a boutique skin care clinic specialising in cosmetic treatments, came to our team at EngineRoom after experiencing poor digital marketing performance. Their goal was to gain better insight into their business, generate leads, and use data-driven strategies to boost ROI.
And that’s what we did.
Our strategy included:
- Utilising our EngineRoom MarTech platform to source clean data
- Developing a new website design
- Generating consistent organic leads through SEO
- High-quality tracking of lead forms
- A targeted content strategy
Through our efforts, SEO is now the number one lead generation source for VDG, generating 644% more leads than when they first started with EngineRoom. This has directly resulted in the company looking to open new sites across Melbourne and expand its business.
Time for a glow-up? Chat with us about SEO for hair and beauty today
As we step into the future of SEO for hair and beauty, remember that staying ahead requires adaptability and a touch of creativity. This includes using attractive images, understanding the way your customers consume content, and positioning your business as a leader in the industry.
However, when it comes to creating data-driven Melbourne SEO campaigns, you don’t have to go it alone. Contact EngineRoom to get started.
