EngineRoom’s Return On Investment (ROI) feature enables customers to see exactly where their marketing dollars are going and how it correlates directly to revenue growth. Never waste a marketing dollar again.
“Half the money I spend on advertising is wasted. The trouble is I don’t know which half”
A famous quote from John Wanamaker that rings true for most digital marketers, marketing managers and business owners. To run a successful digital marketing strategy, it is imperative that you have the ability to link marketing outcomes to business outcomes.
Enter ROI by EngineRoom
EngineRoom's Return On Investment (ROI) feature is officially out of beta and enables customers to see exactly where their marketing dollars are going and how it correlates directly to revenue growth. Never waste a marketing dollar again.
Overview
View your marketing ROI at a high-level overview to get a quick snapshot of how your marketing programs are performing and where your ROI is growing.
Marketing channel performance
Drill down into specific marketing channels to identify high-performing and low-performing channels.
ROI performance overtime
Analyse ROI performance overtime, see which lead methods have been performing and analyse long-term trends so you can make better decisions.
Campaign performance
Get detailed insights into the ROI of your Google Ad Campaigns and quickly and easily identify high performing and low performing campaigns to further optimise marketing spend.
Customer insights
Drill into individual customer accounts to find out what the Lifetime Value is per customer or to get a detailed insights into how their LTV has grown overtime.
EngineRoom's ROI feature ensures that you never waste a single marketing dollar ever again and allows you to make smarter data-driven marketing decisions to grow your business faster.
If you’d like to find out more about how our MarTech platform can help ensure you never waste a single marketing dollar ever again, get in touch with us as we'd love to chat.
