Getting content right
Content is the heart of the digital experience – whether that's a website, a display ad, a social media post or an email marketing campaign. It's how your brand talks to customers and how they learn about your products and services. It connects your business with this audience and nurtures them to the sale – before finally closing the deal and retaining them for another. Content can be informational, funny, inspiring or persuasive. But most importantly, it needs to align with your business goals and digital strategy.
Why choose Digital360?
From researching topics and audience data to production and publication, creating great content needs specialist skills across strategy, analysis, creative, outreach and development. Our experienced writers and copywriters work directly with you, the expert, to deliver on high quality content that communicates with ideal customers. We develop the right tone, voice and style for your brand and focus on the areas that will deliver the highest ROI for your business. And our process means content is thoroughly proofed and edited in-house. The result is quality copy and content that represents your business – and delivers results.
How we can help
Put your business above the competition
We're experts in writing and optimising copy that puts your business ahead of the competition. Our copywriters communicate your business benefits to your ideal customers, while focussing on search terms that deliver leads for your business. It's targeted, relevant and highly engaging. The resulting copy not only increases traffic – but converts that traffic on the page.
Convert your visitors into paying customers
When you need to inspire your customers to take action, there's a certain style of copywriting that gets results: sales copy that focuses on customer conversion. It draws the reader in with a snappy headline, clearly demonstrates the benefit and sets up a call to action at just the right moment. Conversion-focussed copywriting, when combined with the right campaign, its an effective tool for you business to boost sales.
Share your knowledge. Boost your business.
Sometimes your ideal customers are not ready to purchase. They need to find out more about your industry products or services. Or maybe they just want to be entertained. Publishing articles is a core part of content marketing strategy, and our writers can research and write content that connects with your audience and ultimately drives sales.
Lead the industry and reap the rewards
Great content will set your business apart. By developing a whitepaper or eBook, our writers can help your customers understand topics at a deep level and gain new insights about your business, products or market. This exchange of information will boost the credibility of your brand and get your content shared on social media – driving more leads and more sales.
Engage your audience and drive action
Web content is much more than just copy. Video as a segment continues to be one of the best ways to connect with your customers online. Through the development of video and animations, your business can engage with time-poor customers using a medium that looks great on desktop and mobile. From explainer style videos to sales promotion, higher engagement with your content will drive more customers to action.
Contact Us
Start creating content that cuts-through
Our consultative team can discuss how to get ahead in the digital and content marketing space.