Tracking content for better content marketing
Analysis and audits are often the start and end points of a well-rounded content strategy. Determining the size of the site, how users interact with it and how it performs are all essential steps. This deep level of content analysis reveals insights and where new investment in content and design should be made. Then business and marketing decisions can be made with clarity – whether that's developing more content or selecting candidates for optimisation. The result is high performance content that's more likely to resonate with your customers and drive your business goals.
Why choose Digital360?
Data and analysis play an important role at every stage in content strategy – from creation to amplification and optimisation. That's why we set up your content assets with measurement tools designed to extract deep insights. From discovering content topics to uncovering the key areas to focus, our analysts know where to focus your investment. And the benefits are not limited to content strategy. Content analysis also informs the development of new digital assets or the refinement social media marketing strategy. With our content analysis, your entire digital strategy goes from strength to strength.
How we can help
Build on a solid foundation
Analysis starts with understanding your content landscape: the size, scope, quality, performance and relevancy of your content. By understanding the basics, we'll set the direction of your website and discover your areas of strength.
Track your most popular content
Know where your audience goes – from where they enter to what makes them convert. All this can be done with a solid foundation of tagging, conversion tracking and analytics tools. It's the resulting feed of data that, when analysed, can make deep insights possible.
Understand your audience
Knowing your audience is a crucial part of any content strategy. With Audience Intelligence from EngineRoom, we hand these insights to you. You'll know who's visiting your site and why. This data informs your wider digital strategy, offering new opportunities for business growth.
Increase the ROI of content
Content analysis can result in the creation of new content. Or it might result in the optimisation of existing content for more conversions or stronger SEO performance. We'll focus on whatever delivers the best return for your investment.
Contact Us
Is your content delivering ROI? Let's find out.
We'll assess your content and create a plan for increasing performance.