Services
Content strategy
Creation. Analysis. Amplification. Our content strategies integrate into your digital strategy to drive business goals and deliver value to customers.
Content. It's what your business is made of.
Content is what makes a business real in the digital world. It's what speaks to your audience, users and customers. It's how your business forms connections, and how it communicates your business value proposition.
We take a strategic approach to content. Our content strategies are integrated into your overall solution. From web development, search engine optimisation and social media, business content needs to be working together to create an entire content eco-system.
Creating content to meet business goals
To create a great content strategy, defining the business goals is a crucial step. That could be increasing customer loyalty and retention. Generating new leads. Or nurturing existing leads through the sales process.
The audience and data come next. By understanding who your targets are – and what makes them tick – we can create a strategy that integrates with marketing and meets the business goals. It's a balancing act between all parts of your business – and we make content strike the right balance.
A new approach to content strategy
Understand the performance of your content like never before.
Audience insights and metrics. New opportunities for investment. Gaps in content strategy. Areas for optimisation. It's all possible with the right technology and tools.
And we can provide them. These tools are integrated right into the way we work. It's how we can ensure that your content strategy is helping your business grow.
Our solutions
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Content creation
You need the right content to build your business. Our content creation services are the essential element of your digital and content marketing. And we're focussed on achieving business goals – from building your brand to converting customers.
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Content marketing
Content marketing is at the heart of a digital marketing strategy. Content marketing considers a range of digital channels, from SEO to email to social, and plans the content that connects your business with potential customers.
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Content amplification
Simply creating content isn't enough. It needs to be delivered through the right channels and seen by your ideal prospects. Content amplification puts your content in front of more people at the right time, delivering a higher return on investment.
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Content analysis
Building great content requires a process of improvement and iteration. Content analysis means that we can see what works and what doesn't when it comes to the performance of your content – and whether that performance is delivering on goals.
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‘Content is the words, images, videos we view and share. But it's also the way they’re presented and delivered. With the web getting more and more complex, taking a strategic approach to content ensures your business achieves its goals – such as driving sales or building a trustworthy brand.’
Nicholas Sheehan
Content Strategist
Our approach
Setting clear and measurable goals
Our first question to new clients is, 'What do you want to achieve?' Then we define this objective and narrow it down. We make it clear, measurable, and achievable. Discovering the answer to this question sets the direction of the digital strategy.
Building strategies based on data
With a solid goal set, the next step is a strategy to get there. We don’t do guess work. Instead, we check business metrics, audience analytics. Website and social media data. And with data-driven insights in place, a strategy can form.
Developing assets for long term value
We create content resources and articles that build your authority over time. And we develop using open source frameworks that can scale with the growth of your business. The payoff is a sustainable, growth-minded business.
Gaining competitive advantage through technology
The modern world of business is complex. And the companies that embrace technology are the ones that are positioned to become market leaders. We help our clients reshape their businesses to around technology and unlock competitive advantage.
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Let's work together to create a winning content strategy
Our team of content specialists can create a solution that's focussed on one thing – growing your business.