The best beginner resources for getting started in SEO

Digital360 on 24 May 2017

These days, there are more SEO resources out there than can possibly be counted. If you’re just starting out in the SEO game, it’s important to know which resources are going to be the most helpful – and are the most credible.

From articles to online courses, here are some of the most reliable SEO training resources to help you learn the basics. Or for more information and advice, contact an SEO agency or visit our Community Resources centre.

1. Moz

Moz has a ton of resources available for search engine marketers of all experience levels. They've been around since 2004, and so have truly been along for the SEO ride. Their resources are well-researched, easy to understand, and frequently updated to keep you ahead of the search engine game.

Moz’s ‘Beginners Guide to SEO’ is great if you’re after a breakdown of the basics. It covers topics down from what search engine optimisation is, to how you can get started with specific SEO tactics. The guide (as with most of Moz’s resources) includes infographics and real website examples, making it as easy to follow as possible.

Moz also has tactic-specific guides, like their ‘Beginners Guide to Link Building’ and ‘Beginners Guide to Social Media’. They have online training courses for those interested in learning search engine and content marketing, and an enormous backlog of free webinars.

2. Google

Given that so many SEO tactics are more or less based on Google’s ever-changing algorithm, it's no wonder that Google has its own SEO support resources. For instance, we know how highly Google values mobile-optimised pages, and there are number of Webmaster resources that cover the why and the how of making your site mobile-friendly.

Google’s SEO Starter Guide is a great place to learn Google-specific SEO practices. The guide is incredibly in-depth, and is an invaluable resource if you want to master SEO for Google. This might take a little time to go through, but Google also offers shorter step-by-step guides in its resource centre. Their Webmaster blog also has a fantastic SEO-for-beginners resource, which is presented as a step-by-step guide. It links to a number of helpful and practical ‘how-to’ resources.

3. Lynda

Lynda is a great resource if you want to learn SEO with an instructor. They have free as well as subscription-only resources, and offer 10-day free trials to new users. Their instructors are experts in technical marketing, and Lynda adds hundreds of new courses to their database each year.

Their online training courses are catered to all skill levels, and are great for learning SEO fundamentals. They also have more tactic-specific courses, where you can learn about pay-per-click campaigns, keyword optimisation strategies, content writing and more.

Lynda’s ‘how-to’ courses cover every aspect of running a business online, including web development and content management systems. They offer more basic, general beginner courses, as well as in-depth tutorials dedicated to unpacking specific tactics and topics.

4. Search Engine Land

Search Engine Land is one of the most comprehensive SEO resources out there. They regularly publish new, well-researched SEO articles, and staying updated is easy via email newsletters. It’s a huge network of some of the biggest names in search engine marketing. This means that content is always relevant, credible, and ahead of the game.

Search Engine Land’s ‘Guide to SEO’ is a great resource for covering the basics, making complicated topics as uncomplicated as possible. It breaks down SEO strategies and fundamentals in a concise, easy-to-read way. The guide also covers SEO ‘don't’s’, making sure you know which tactics are considered ‘black hat’ practices that could reel in a Google penalty.

Their comprehensive guide to SEO is broken down into nine chapters, which includes their unique ‘Periodic Table of SEO Success Factors’ infographic – an excellent visual resource for understanding the major SEO factors.

Learning SEO vs. finding an SEO specialist

When it comes to learning SEO, it’s important to keep in mind that SEO is always changing. New tactics are discovered, once ‘white hat’ practices become ‘black hat’, and new platforms and technologies are being developed every day.

Keeping on top of the SEO game is no easy task, let alone when on top of running a business. Once you’ve got the SEO basics under your belt, it can be a great idea to partner up with a best-practice digital agency's SEO services. This will ensure your SEO tactics are always up to date, while freeing up your time and energy so you can focus on running your business.

We’re a digital agency based in Melbourne. Chat with one of our specialists today to learn more about the basics of SEO.