How to find blog topics for SEO content
Content lies at the centre of all successful SEO campaigns. As well as engaging customers, SEO blogging has been proven to improve search rankings and help businesses gain a competitive advantage.
But for many businesses, finding suitable blog topics can be challenging. Luckily, there are simple strategies you can use to find topics that are relevant, engaging and industry-appropriate.
A good way to begin is to break down your products and services into segments, keywords and phrases. Be specific and think about what themes best define your business. A cleaning company, for instance, may list their services along with modifiers such as budget, luxury, office, fast, depending on their values and target market.
Finding a niche is also helpful to SEO blogging. As you identify general terms, look for themes that are specific to your business. What is your point of difference? Can this be expressed by a phrase or keyword?
An SEO agency will also recommend you look for seasonal topics. Whether it is Christmas or the beginning of spring, connecting SEO content to particular events or holidays will ensure your blogs are timely.
Conducting keyword research
When it comes to finding topics for SEO blogging, the best place to start is with keyword research. By choosing topics based on popular search terms, you improve the chances of your content reaching its target audience.
Try using Adwords Keyword Planner to generate ideas. This tool helps you identify the keywords specific to your business and lists them according to popularity.
Once you review the list, you should be able to see potential blog topics. For instance, a life coaching company may receive terms like “Becoming a life coach” and “What is life coaching” — both suitable blog titles.
The LSI generator is another useful tool. By linking central keywords to semantically similar keywords, the generator can help broaden your SEO content ideas, highlighting sub-topics and other relevant themes for a blog.
Posting company news and announcements
An easy way of finding ideas for SEO blogging is to repurpose your company news. This could be an announcement of a new business merger, client or staff member. By inserting your targeted keywords into these topics, you can transform internal communication into a blog.
As well as keywords, try to link your company news to current business trends or world events. Tapping into these search topics will both position your business as a thought leader and improve your SEO. Consult an SEO agency if you need direction on this.
Listening in on social media
Mining social media conversations is another strategy to find topics for SEO blogging. Hashtags are like keywords — they direct you to popular issues and bring attention to your blogs. By looking for what’s trending on Facebook, LinkedIn and Twitter, you can discover new ideas and bring your business into a wider conversation.
To make this research more targeted, consider creating specific Twitter lists of competitors and industry leaders. In this way, your business can filter the constant stream of information and more easily identify potential blog topics. Tools like TweetDeck help organise this information and point out what’s viral.
Joining relevant LinkedIn groups and discussions and following Facebook influencers can also target your research. Indeed, many businesses use internal Facebook groups where staff and stakeholders share relevant stories and news to bank up ideas for SEO content.
Buzzsumo is another excellent source to find blog topics. By tracking popular stories, the site provides a detailed view of what topics are most effective and engaging. It can also guide your business on how to best promote and share your company blog.
Browsing forums and media
Like social media, forums and other media sites can also supply ideas for SEO blogging. One way to find these ideas is by creating Google alerts for relevant topics. Review how each topic is being written about and consider what your business angle could be.
You might want to respond to how a major outlet has covered a particular event or issue. Your blog could fact-check certain claims, analyse a new government report or interview an industry spokesperson.
Using topics that are in the public eye will help you create SEO content that is relevant, on-message and targeted.
There are many ways to find suitable blog topics. As your business develops blogs for SEO content, it’s important to note down all your ideas and develop systems to store them. What may not be appropriate now could serve in the future for SEO blogging.
To learn more about SEO content contact one our specialists.
Digital360 on 15 May 2017
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