3 dangers of outsourcing your SEO overseas
If you run a business, chances are you’ve been on the receiving end of an email from an ‘SEO expert’. These ‘experts’ are usually based overseas – from India to Europe and everywhere in between. They’ll guarantee first page rankings, and top-quality content and link building. To top it all off, they’ll offer their services for as low as a few hundred dollars a month.
However, no matter the price or the promise, hiring these agencies can be bad news. If you’re ready to outsource your SEO, your best bet for achieving results is working with a local Melbourne SEO agency. You’re guaranteed the credibility and communication standards that your business deserves.
But if you’re a business just starting out the low fees and promises of overseas companies can be difficult to ignore. So, here’s 3 reasons why outsourcing SEO overseas is a risk you may want to avoid.
1. Low-quality content
It’s no surprise that a low-quality SEO agency makes for low-quality content. While bad grammar is always a risk with these companies, you may find that their bad practices put your site in worse danger of reeling in Google penalties. An agency like this is likely to be unaware of – or even worse, ignore the dangers of – ‘black hat’ SEO tactics.
‘Content scraping’ isn’t off the cards for these companies. This means copying high-ranking and keyword-optimised content from other sites and publishing as your own. Best-practice SEO agencies know that this is a sure-fire way to bring in a penalty. These overseas SEO companies also continue to use keyword-stuffed content, despite this tactic being long-outdated. Unnaturally plugging content with keywords makes your site difficult to read, and will only harm your rankings. Google’s RankBrain prioritises original, user-friendly content in search rankings.
Remember that your content is how your visitors get to know your company. Poorly-written, confusing content harms both your credibility and your conversions.
2. Low-quality links
Outsourcing SEO to these overseas companies is a quick way to be penalised for bad links. Instead of taking the time to build healthy links as most Melbourne SEO agencies would – these companies take shortcuts. What you’re left with is an enormous backlog of ‘spammy’ links that will do you more harm than good.
You could find that your site has fallen victim to every outdated link building tactic in the book. These include:
- Link buying – Manipulating Google’s search rankings by paying for links to bulk up your backlinks.
- Comment spamming – Spamming blog posts with comments that link back to your site, no matter how unrelated the content.
- Link farming – Paying for your links to be added to ‘directory’ websites. These sites are flagged quickly by Google for search ranking manipulation.
- Overusing anchor text – Linking the same keyword multiple times throughout your site to try and boost that keyword’s rankings.
These link building tactics are all about quantity instead of quality. And even if they don’t pick up a Google penalty – they’re unlikely to do anything at all. You’ll be left with wasted time, money, and a huge backlog of low-quality links that will eventually need to be cleaned up.
3. Communication difficulties
While this won’t be the case with all overseas agencies, time differences and language barriers can have a huge impact on communication. You may try to contact your agency during your business hours, only to be met with an out-of-office email, or no response at all. This makes communication incredibly frustrating and inefficient – especially since face-to-face meetings aren’t an option. And it doesn’t help if language barriers are a problem too.
This is especially the case if you’re not fluent in SEO jargon, and want your company strategies explained to you in detail. Much can get lost in translation, and you might end with a campaign completely outside of your vision or understanding. Again – wasted time and money. Not to mention the additional time and money you'll have to spend to find a best-practice agency to get the job done right.
Hiring a Melbourne SEO agency
SEO plays a vital part in your business’s online success, which is why working with a trustworthy agency is essential. Outsourcing SEO to a reputable Australian agency ensures quality content and great, prompt communication.
With SEO, you get what you pay for. Budgeting for a best-practice agency means saving in the long run – and seeing a big return on your SEO. While these overseas agencies promise low fees, the chances are that you'll end up paying a local expert anyway for SEO-damage control.
If you want to build a relationship with your SEO agency – and ensure that only the best tactics are used – you can’t go wrong by going local. Choosing an agency in Melbourne means avoiding all these harmful, outdated SEO practices – and means keeping you safe from Google penalties.
We’re a Melbourne SEO agency dedicated to results. Chat with one of our specialists today about SEO and your business.
Digital360 on 15 May 2017
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