The top Melbourne events for learning SEM and PPC

Digital360 on 21 September 2017

Learning the ins-and-outs of digital marketing is no easy business, especially when it comes to search engine marketing, social media marketing, and pay-per-click (PPC) advertising. But no fear – these digital marketing events in Melbourne are here to help.

You'll learn everything you need to know with the guidance of industry experts. An added bonus of attending these SEM and PPC events is that while you’re learning new skills, you’re also able to network with your potential clients, colleagues, and even employers.

But with so many to choose from, where do you even start with Melbourne digital marketing events? Read on to find out our top 3 to look. 

1. Digital Marketing Melbourne

We know that learning digital marketing means taking on a whole number of new marketing skills – search engine, social media, content, and email. If you’re just starting out, all of this can be overwhelming. But Digital Marketing Melbourne is here to lend a hand.

Digital Marketing Melbourne covers everything you need to know from search marketing training to social media training. It’s held once a month in Melbourne’s CBD, and each event rotates between keynote presentations, panel discussions, and simple networking events over a few drinks.

They even host hands-on workshops to tackle more in-depth topics, like how to build your own startup. These feature leading industry professionals, including the founders and CEOs of Melbourne’s most innovative businesses.

It’s open to everyone with an interest in digital marketing – no matter whether you’re new to the game, or are more established in your field.

Digital Marketing Melbourne is a great meet up to start out with, covering the groundwork for all things digital marketing.

2. General Assembly

Wish there were a way to gain more formal training in social media and search engine marketing? Well, you’re in luck. General Assembly offers a unit-based course that covers the fundamentals of what it takes to build a successful digital strategy.

General Assembly offers 10-week part time courses or 1-week accelerated courses, in addition to hosting a range of workshops and digital marketing meetups. You’ll be supported by experts in the field, and a combination of instructors, teaching assistants, and course producers. They’re there to ensure all your questions are answered, and help you get the most out of the program.

If you opt for the 10-week course, each week will unpack key marketing techniques to help you grow your business as efficiently as possible. Units are dedicated to search marketing training, and instructors will teach you just how you can make the most of keywords and AdWords.

With their hands-on social media training unit, you’ll also learn how to boost your content using both paid and unpaid advertising techniques.

General Assembly’s digital marketing course covers everything you need to know about Facebook, Google AdWords and Google Analytics. It’s the perfect course if you learn best in a structured and immersive environment.

3. Melbourne ecommerce Meetup

If you’re an entrepreneur or small ecommerce business owner, you’ll know how vital digital marketing skills are to your business’ success. Luckily, Melbourne Ecommerce Meetup knows exactly where you’re coming from and are here to help.

This Melbourne digital marketing event unpacks everything you’ll need to know, with a focus on PPC and social media training. It runs once every four months in a roundtable discussion format, which hosts established speakers from backgrounds in PPC, EDM, and social media marketing.

Each session involves an 'ideas workshop' followed by a Q&A session, meaning that each topic can really be unpacked.

The meet up is friendly and informal, and great for those who love networking over a drink and some pizza. At this Melbourne event, you’ll mingle with people with all levels of digital expertise, from those just starting out to more established digital marketers.

Learning SEM and PPC in Melbourne

Digital marketing events in Melbourne bring learning and networking together. These meetups are a great way to stay ahead when it comes to new marketing trends, both globally and locally in Melbourne, too.

If you want to begin building your own digital marketing strategy, a great place to begin is with a Melbourne SEO agency. Talk with a digital marketing expert today.