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Digital360 on 27 September 2017

Is paying for website traffic on Google necessary?

Which is a better strategy to use to get website traffic from Google: search engine optimisation (SEO) and Adwords? We weigh the pros and cons of each ...

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Digital360 on 26 September 2017

Tips to sourcing your suppliers online

Online procurement has never been so easy. However, for many SMEs who are new to online procurement, knowing where to look and what to look for can be challenging ...

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Digital360 on 25 September 2017

In-house or outsourcing? How to choose the right SME marketing services

Not sure if you should hire in-house or outsource a digital marketing agency? Find out how to hire a digital marketer that's right for your business ...

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Digital360 on 25 September 2017

Tips for managing and getting online reviews

We all know the importance of a first impressions. It’s become increasingly important for business owners and managers to monitor online reviews and ratings across all of their web platforms ...

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Digital360 on 22 September 2017

The SEO and social media industry guide

Unsure if your industry is suited for SEO or social media? Learn about the most effective digital marketing strategies in this industry breakdown ...

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Digital360 on 22 September 2017

Are Google Reviews important for business?

Managing Google reviews and star ratings are an important part of digital marketing for SMEs. When used correctly, Google reviews can have a powerful impact on a business’s online reputation ...

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Digital360 on 21 September 2017

3 digital marketing events to attend in Melbourne

Digital marketing meet ups are fantastic for learning new marketing skills, including search engine and social media. On top of that, it's a great opportunity for networking. Check out these 3 events ...

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Digital360 on 31 August 2017

Does my SEO company need to be in Australia?

Outsourcing an overseas SEO agency can be risky. Many of these offers come from agencies who have varying degrees of success, experience and technology at their disposal. Discover the risks. ...

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Digital360 on 25 August 2017

Alternatives to hiring an SEO company

Do you run an SME with a modest-sized budget? If yes, what are your options for SEO providers?

There are three types of SEO providers you can hire, each with its own benefits. But how do you ...

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Digital369 on 28 August 2017

SEO in Australia: 5 skills a great expert will possess

If you want to bump up your website to first page of the SERPs, you will need to hire a great SEO in Australia with these five skills to drive your SEO strategy ...

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Digital360 on 25 August 2017

Facebook marketing for manufacturing and trade businesses

Can manufacturing and heavy industry businesses get results from social media? Learn about the platforms and strategies that work for other B2B companies. ...

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Digital360 on 25 August 2017

3 SEO events to attend in Melbourne

SEO meet-ups are a great place to learn the basics, keep on top of new trends, and meet future colleagues and collaborators. Check out these three SEO events in Melbourne to help you do just that. ...

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Digital360 on 24 August 2017

Q&A: How often should I be posting on Facebook?

Social media marketing has become increasingly important for SMEs. Despite this, marketing on Facebook is still new to many SMEs, and can be difficult to decipher and easy to miss-use ...

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Digital360 on 22 August 2017

How to deal with bad online reviews

Several global studies have been conducted over the last few years on the impact and importance of online reviews. Unanimously, online reviews are highly likely to influence purchasing decisions ...

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Digital360 on 21 August 2017

5 tips on how to deal with an angry customer online

While sharing information and resolving queries instantaneously is helpful to employees and their clients, it all stops when an angry customer appears. This is where social media management can help ...

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Digital360 on 18 August 2017

How to get (genuine) online reviews

Businesses must be able to manage how they get online reviews across platforms like Google, Facebook and TripAdvisor. So, how do you get genuine online reviews from real customers? ...

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Digital360 on 17 August 2017

Should I use PPC for Facebook or AdWords?

Pay-per-click (PPC) advertising used in the right way can be a great to build leads and expand your market. The question is what is the best way? The answer to this depends a lot on your industry, ...

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Digital360 on 17 August 2017

Instagram or Snapchat - which is better for SMEs?

Instagram and Snapchat are both important elements of social media marketing. But which one is better for SMEs?

While the two platforms may ...

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Digital360 on 17 August 2017

Why your businesses needs video content

By investing in video, you can position your business at the forefront of digital change — while providing relevant, accessible and engaging content. ...

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Digital360 on 16 August 2017

Is LinkedIn advertising worth it?

LinkedIn helps you connect with millions of professionals across a range of industries. But just how effective are their marketing tools? We take a look at what the platform has to offer in 2017. ...

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Digital360 on 16 August 2017

3 ways you might be ruining your organic traffic

Building your organic traffic takes time and effort. Destroying that traffic, on the other hand, can be done more easily than you might think. Are you using these 3 traffic-harming tactics? ...

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Digital360 on 16 August 2017

How to decide between SEO companies in Melbourne

Having trouble finding the right SEO agencies in Melbourne? The best agencies will be dedicated to your business outcomes, be great at communication, and keep you involved. Read on to find out more. ...

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Digital360 on 3 August 2017

The top SEO agency locations in Melbourne

We understand that sourcing a good SEO agency may be time consuming. So, to make it easier for business owners and managers, we’ve carved out some SEO agency hotspots in and around Melbourne. ...

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Digital360 on 2 August 2017

The top 5 UX mistakes that are annoying your users

User experience mistakes are not uncommon across the web. Investing in digital resources is on the rise, but some SMEs are still lagging behind. ...

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Digital360 on 2 August 2017

Using Xero for better business productivity

If you want to update your accounting software for your SME, why not look into Xero? Xero will change your account management for the better, boosting your business productivity all-round. ...

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Digital 360 on 1 August 2017

Do Australian businesses need a website in 2017?

Current website trends in Australia indicate that search marketing and web development are still relevant to SMEs in 2017. However, businesses perform best online when multiple platforms are at work. ...

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Digital360 on 28 July 2017

Using Slack for better business productivity

If you're on the hunt for innovative communication software for SMEs, why not check out Slack? Slack works as both an instant messaging service, and a centralised hub for all things your business. ...

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Digital 360 on 26 July 2017

5 steps to setting up a company blog

Setting up your company blog doesn’t have to be scary, but there are many elements that need to come together for a blog to be successful. We outline 5 first steps to getting your blog up-and-runnin ...

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Digital360 on 24 July 2017

What to expect from your SEO agency’s digital marketing reports

When it comes to your digital marketing reports, is your SEO agency delivering on results? It's important that your agency provides easily-accessed, detailed, and frequent reports. ...

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Digital360 on 11 July 2017

What KPIs should you expect in an SEO agency report?

As a business owner or manager, it can be challenging to identify, measure and evaluate your website’s key performance indicators (KPIs). SEO companies can help implement regular SEO reporting. ...

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Digital360 on 18 July 2017

How to reject an unsolicited SEO company

Saying no to a persuasive salesperson might be difficult, but it’s your job as a business owner or manager to flag anything that doesn’t seem right when it comes to finding the right SEO agency ...

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Digital360 on 17 July 2017

Identifying unethical SEO companies and how to avoid them

The challenge for business owners and managers is identifying the good SEO agencies from the bad ones. Find out what poor SEO companies will do to get your business. And how to say no ...

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Digital360 on 7 July 2017

5 Melbourne business podcasts for marketing managers

New digital marketing podcasts seem to pop up everyday - but how do you know which are credible? Here are 5 leading podcasts for Melbourne business owners and entrepreneurs. ...

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Digital360 on 6 July 2017

Optimise your web content: Working with copywriters

A strong content brief sets parameters for clear, consistent and concise copy. If you rely on content to attract visitors to your site, then you and your copywriters must be on the same page. ...

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Digital360 on 3 July 2017

Bring together your social media and content marketing strategies

When it comes to your content marketing strategy, social media marketing plays a bigger part than you might think. Here's how it into your content strategy, and why they work at their best together. ...

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Digital360 on 4 July 2017

Content marketing in Australia in 2017

New trends in technology and consumer behaviour means huge shifts in the content marketing landscape. Here's what content marketing in Australia looks like in 2017, and how we can plan for the future ...

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Digital360 on 29 June 2017

When should you outsource copywriting?

As your business grows, you may need to consider investing in more web resources. Depending on how your website is performing online, you might want to start outsourcing copywriting services ...

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Digital360 on 27 June 2017

How does content amplification on social media work?

On social media platforms like Facebook, content amplification takes your marketing strategy to the next level. Read on to find out how you can build your reach, engagement, and conversion rate ...

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Digital360 on 20 June 2017

Marketing analytics tools for Australian businesses

When running a small business in Australia, keeping track of your marketing analytics is key. Here are the top 4 small business tools to get you started. ...

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Digital360 on 20 June 2017

SEO vs social media: Where to find leads

SEO and social media are both good ways to generate leads. To help you decide what's best for your business, here are the pros and cons of both strategies ...

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Digital360 on 20 June 2017

The elements of B2B content marketing

Content marketing for B2B takes many moving parts. Getting started can be tricky – especially while running a business. Here are some B2B content marketing basics to set you on the right track. ...

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Digital360 on 20 June 2017

The elements of B2C content marketing

Content marketing for B2C can seem like an overwhelming task. If you're running a business, where do you even begin? Here are some B2C content marketing basics to help you get started. ...

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Digital360 on 20 June 2017

The first year with an SEO company

After your first year with an SEO agency, you should be seeing definitive results. The best SEO companies work with your business’ specific and measurable goals. ...

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Digital360 on 20 June 2017

The first 3 months with an SEO company

SEO is a tricky industry. It can be daunting prospect for business owners and managers. Find out what's in store during the first three months with an SEO agency. ...

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Digital360 on 16 June 2017

3 dangers of outsourcing your SEO overseas

When it comes to your business's SEO, overseas agencies will likely do your business more harm than good – low fees go hand-in-hand with low quality. Here's why you should overseas SEO at all costs ...

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Digital360 on 16 June 2017

6 questions to ask when finding a digital agency

With so many options to choose from, hiring a digital agency in Melbourne is no easy task. Where do you begin? Ask each agency these top 6 questions to help you make your final decision ...

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Digital360 on 16 June 2017

Top 6 business software tools available in Australia

New small business software programs seems to pop up every day. Here are the top 6 software tools for digital transformation for Australian businesses. ...

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Digital360 on 15 June 2017

5 tips to increase your website’s conversion rate

Conversion rate optimisation can increase your sales. Ensuring that all webpage elements are structured to perform at their best is vital to website CRO best practice. ...

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Digital360 on 13 June 2017

Landing page optimisation: 6 quick tips

Well optimised landing pages should mimic your business goals; reducing bounce rates, and ensuring good conversion rate optimisation (CRO), as well as acting as a dedicated promotion-specific pathway. ...

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Digital360 on 13 June 2017

How to find a web developer in Australia

Here is step-by-step guide on the most questions you should raise with potential web developers to make sure you find the right person for your business needs. ...

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Digital360 on 8 June 2017

How RankBrain is changing search engine optimisation

RankBrain is becoming more important than ever when it comes to search engine optimisation. Here's how RankBrain works, and why you should be optimising your site for RankBrain ...

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Digital360 on 2 June 2017

How to get started with content marketing

From selecting a CMS to promoting content, there is a long workflow of tasks to build up and manage. So, if you're looking to build a content marketing strategy, how do you get started? ...

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Digital360 on 1 June 2017

5 questions to ask when choosing a CMS

Choosing a suitable content management system for your business is important to it's growth and success. But, asking the right questions can be challenging, so here are a few to get you started ...

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Digital360 on 30 May 2017

The good, bad and ugly of PPC landing pages

What makes a good PPC landing page? To help you see what helps (and harms) a PPC landing page, we have put together a guide of the good, the bad and the ugly ...

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Digital360 on 30 May 2017

The top 5 Content Management Systems compared

There are many of web development agencies dedicated to helping all business types to better manage their websites, and to making their content management systems the most attractive to your business ...

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Digital360 on 28 May 2017

5 reasons you should be advertising with Bings Ads

Bing Ads are more cost-effective and reach a larger audience than you may think. Find out why your business is missing out if it isn't advertising with Bing Ads ...

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Digital360 on 28 May 2017

Working with web developers: Here's what to expect

From the initial analysis to the final launch, building a website is a step by step process. Planning ahead for each step will ensure the process is a smooth one. ...

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Digital360 on 25 May 2017

AdWords or SEO? Where to spend your marketing budget

SEO and AdWords have advantages and disadvantages. Deciding what will work best for your business will depend on your campaign objectives ...

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Digital360 on 24 May 2017

The top 4 resources for learning SEO

With so many resources out there, it's tough to know where to begin when learning SEO. Here's a list of the most comprehensive, credible, and easy-to-understand SEO resources. ...

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Digital360 on 23 May 2017

What's the difference between CRO and UX?

Conversion rate optimisation and user experience tactics are essential to your website's success. But how do CRO and UX work, and can how they work together? ...

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Digital360 on 19 May 2017

4 SEO tactics to use in your content marketing

SEO and content marketing go hand-in-hand. Read on to find out which tactics you can use to increase engagement, boost traffic, and improve your search rankings. ...

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Digital360 on 22 May 2017

7 copywriting tips for business managers

Digital marketing agencies often devise good content strategies to help improve the website copy of their clients. So to get you started, why not try out some of these savvy copywriting tips from us. ...

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Digital360 on 22 May 2017

10 tips for better conversion copywriting

Improve your sales copy by knowing a few tricks of the trade. Here are 10 writing tips that business copywriters frequently use sharpen their sales copy. ...

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Digital360 on 19 May 2017

Boosting your AdWords Quality Score

Want to boost your search engine marketing success? Here's how Quality Score works, and the steps you can take to improving your Quality Score. ...

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Digital360 on 18 May 2017

Best practice SEO tips

If you're a business owner or manager, it is wise to understand the algorithmic demands of search engines like Google, and to ensure that your SEO agency is keeping inline with these expectations. ...

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Digital360 on 18 May 2017

How a cheap SEO agency can harm your rankings

SEO evolves constantly – and not all SEO agencies stay up to date with what are and aren't best-practice tactics. Read on to find out if your agency could be harming instead of helping your rankings ...

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Digital360 on 8 May 2017

How to find blog topics for SEO content

Content lies at the centre of all successful SEO campaigns. Here are some simple strategies to find SEO topics that are relevant, engaging and industry-appropriate. ...

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Digital360 on 8 May 2017

SEO for Bing vs SEO for Google

It is more important than ever to understand how SEO for Bing and Google work. Here is a guide on the subtle and not-so-subtle differences between the search engines. ...

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Digital360 on 8 May 2017

SEO mistakes that are damaging your business

Avoiding SEO mistakes is a challenging task for any business, big or small. So we’re here to help you identify some common business SEO mistakes, and to find out whether you are making them. ...

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Digital360 on 8 May 2017

What to look for when hiring an SEO content writer

Hiring an SEO content writer? Read our guide on finding the perfect writer for your company. ...

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Digital360 on 12 May 2017

6 Skills to look out for in your SEO specialist

A guide to essential SEO skills to look out for when hiring an SEO expert for your business. ...

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Digital 360 on 8 May 2017

Should your SEO be In-house or agency?

How do you choose whether to hire in-house SEO consultants, or work with an outside SEO agency? Let's break down some pros and cons. ...

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Digital360 on 15 May 2017

What makes data-driven agencies different?

What does it mean to be 'data-driven' and how is it different? Discover why a data-driven culture at your digital agency will drive better outcomes. ...

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Digital360 on 8 May 2017

How your business can recover from a Google penalty

Hit by a Google penalty? It's not the end of the world – read on to find out how your business can recover its search ranking ...

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Digital360 on 4 May 2017

A simple SEO checklist for business

Website performance in search results can be improved through a tested, scientific approach. Here's a checklist of key SEO factors and tools businesses should consider before starting up. ...

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Digital360 on 2 May 2017

How to tackle small business SEO challenges

Small businesses might often face SEO related challenges. This article helps you identify them and shows ways you can resolve them easily. ...

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Digital360 on 28 April 2017

History of the biggest Google algorithm changes

Google algorithm updates always keep marketers on their toes. Here's what you need to know about recent major changes, and their impact on SEO ...

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Digital360 on 27 April 2017

The top three Google ranking factors

How can your page be optimised to improve your search ranking and overall SEO? Learn about the top factors affecting your SEO performance ...

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Digital360 on 13 April 2017

Glossary of SEO terms

SEO can be a highly technical field with its own language. This quick and easy guide will help you understand some of the most common (and not so common) SEO terms ...

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Digital360 on 12 April 2017

12 questions to ask when hiring an SEO agency

SEO can be a daunting topic, so here's a list of 12 questions to help find the best SEO agency for your business. Find out more ...

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