Transforming a 40-year-old business with digital
Sheen Panel Service has served Melbourne drivers since 1969, growing to 25 individual franchises and earning a reputation for high quality, reliable service. To remain the number one choice for Melbourne's quality smash repairs, Sheen Group recognised the need to reach and serve their customers in the digital space.
New digital channels – particularly search traffic – were having a large impact on the industry's methods of lead generation. After searching for a digital partner, Sheen was referred to the team at Digital360. Our challenge was to build the brand's online visibility across a range of product segments and locations, competing against established competitors as well as large insurance companies.