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Our work

Rose Lawyers

See how a Melbourne law firm doubled search traffic, increased leads by 62.8%, and competes in search engine results alongside large competitors.

  • +140.29%

    increase in organic traffic
  • +40.07%

    increase in leads
  • +74.50%

    increase organic phone calls

Web development

Building trust, credibility and rankings

A new website was a central part of the Rose Law digital strategy. After years of having a website that remained unchanged, the Rose Law site was overhauled with a new design and fresh look. The site architecture was also completely revisited. Each service, from family law to property law, was given a dedicated product page, improving the user experience with rich information and boost rankings in search engine results.

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Content strategy

Helping Melbourne navigate the world of law

The world of law is as wide as it as deep. Explaining complicated legal situations, without the jargon, is a key feature of the Rose Law customer experience. Our expert writers worked directly with the client to develop a rich Resource Centre of legal information, helping customers understand a range of common legal topics. The content strategy has been fundamental to SEO by targeting keywords and phrases, sending relevant traffic back to the Rose Law website.

Conversion optimisation

Increasing the performance of the website

Websites and digital assets are not 'set-and-forget'. They require regular testing, review and optimisation to ensure they are generating returns for the business. The Rose Law website has gone through regular iterations and optimisation, including CRO improvements and UX testing. This has resulted in everything from content re-ordering of the home page to adding staff profiles. These additions have boosted the credibility of the business and increased the number of customer conversions.

Search engine optimisation

Building quality search traffic, brick by brick.

Many elements of the Rose Law digital strategy were optimised for SEO. From developing the new website to creating the content strategy, our specialists have addressed both technical and 'on-page' SEO elements. An on-going program of developing online partnerships and affiliations have also boosted search rankings. The result? Rose Law now competes against large Melbourne law firms in search engine results for highly competitive keywords.

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'Since working with Digital360, we’ve had excellent results from our website and digital marketing program by bringing in new leads and clients. A big part of this success is the relationship we’ve built with the Digital360 team and how they understand the ins-and-outs of our business and industry.'

Michelle Beere

Lawyer & Senior Associate - Rose Lawyers
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