Giving old school fun a new digital edge
Established in 1994, Ace Karts has a long history as one of Melbourne's favourite entertainment destinations. From summer holidays to mid-winter tournaments, the infamous Ace Karts track is a go-to haunt for fledgling racers, long-time veterans, sporting personalities – and even the odd celebrity.
But after 20 years of success, Ace Karts was searching for new growth opportunities. Digital was an increasingly important channel for the business – from advertising in Google to promoting events on Facebook. But the digital landscape was moving fast. The team at Ace Karts needed a digital partner to drive new business growth and commit to the long term success of business.