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Audience Intelligence

Discover which audience segments are converting into leads with Engine Room's Audience Intelligence. Your business can target the right audience, with the right message, at the right time.

What is Audience Intelligence?

Audience intelligence gives you a view to your customers. Can't figure out who is visiting your site and from where? Or drowning in a sea of data with no clear insights? Audience Intelligence will put everything you need to know into a format that's built around your business.

Benefits

Know who to target. And increase your return on investment. By understanding your audience at a deeper level you'll know how to target them. You'll know where they come from. And you'll know often they return. You'll get insight into the performance of your digital assets and marketing – handing you the freedom to make informed, data-driven decisions.

Improve customer experiences. Reduce the obstacles in the way of a sale. Remove barriers that are frustrating your users. And identify areas for future development. With a better digital experience, your business will increase revenue and reduce sales and customer support costs.

More relevant customers. Higher conversion rates. With a better understanding of your audience you'll increase lead relevancy. With more relevant leads, marketing and sales are efficient and timely. And the right customers are willing to pay the prices you set. That means less cost – and higher revenue.

  • Session duration and scroll depths
  • Conversion data
  • Preferred contact methods
  • Return visitor frequency
  • Demographics and location
  • Inbound traffic sources

Audience engagement

Discover how your audience is really using your site. The time they spend on pages. What pages they visit. How much they read. Their conversion pathway. With Audience Intelligence, you'll understand the interactions between assets and optimise them at the critical moments.

Audience metrics

See key audience data with top-level audience metrics in real-time. Then drill down to the details when you need them. You'll build a complete picture of your audience and identify opportunities for growth. We'll work with you to use this data to optimise your business for maximum impact and sales.

Audience sources

Audience Intelligence gives you a view to your customers and where they come from. This gives you the power to identify which channels are your most valuable. Whether that's organic search, paid search, social or affiliate websites. With the right data, you'll know the channels to target – and why.

Business strategy meets digital strategy

Grow your business with smart tools from Digital360's Engine Room. With these tools, your agency program becomes part of your business. You'll track the progress, measure the results and collaborate on projects. Together, we'll take your business to the next stage of growth.

Grow with Audience Intelligence

Audience Intelligence is one of a range of tools to give your business a competitive edge. With the right audience insights, you generate more sales and refine your business strategy. It's a tool to fuel business growth by knowing your audience and customers at a granular level of detail.

"Building an audience then turning them into paying customers – that’s the path to growing consistent revenue. And data plays such a central role in getting there. Audience Intelligence has the power of enterprise audience analytics, but with the simplicity that SMEs need. It makes understanding your audience clear and simple."

Dion Lovrecich

Marketing Manager

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