Top digital marketing podcasts for Melbourne business managers

Digital360 on 7 July 2017

The digital marketing landscape is ever-changing. Just keeping up can seem like a task of its own. That's where podcasts can help. Podcasts are an engaging way to stay ahead of developments in the industry. Plus, you can listen how you like, whether that's in the office or on the go.

If you’re a Melbourne business manager, here are some of the leading digital marketing podcasts from Melbourne and Australia to keep you in the know.

1. Future²

Stay up to date with developments in entrepreneurship and the business community

Future Squared is hosted by Steve Glaveski, chief executive of Melbourne’s innovation hub, Collective Campus. The podcast takes an experienced-based approach to entrepreneurship, featuring world-class business leaders as guests. The weekly ‘Fast Fix Friday’ episodes offer digestible business advice in ten-minute segments.

Future Squared places Melbourne businesses in the larger global context. Episodes ask how corporate innovation can be shaped by social and political issues. This is a great digital marketing podcast if you’re learning how to grow your company in today’s rapidly-changing entrepreneurial and digital landscape.

2. Foundr

Everything you need to know about entrepreneurship from the experts

Foundr is hosted by entrepreneur Nathan Chan, who interviews established and emerging entrepreneurs alike. Each interview covers a new topic, helping you learn from each expert’s success. Real-life business examples teach you the dos and don’ts of marketing, and the invaluable advice makes Foundr – as the tagline says – ‘not your average entrepreneurship podcast’.

Foundr is especially helpful for Melbourne startup businesses. The podcast takes it right back to the basics. It shares tips on things like how you can build a successful eCommerce business, and how to take your networking skills to the next level.

3. Melbourne Business School

Professional insight into business, leadership, marketing, and finance

The Melbourne Business School podcast, hosted by Melbourne Business School, shares top insights into all you need to know about your career in business. The podcast features leading experts and thinkers who deliver world-class knowledge direct to you.

Each episode tackles innovation in entrepreneurship, focussing on how your business works in the wider social context. The podcast explores how Melbourne businesses and entrepreneurs can get ahead in this age of change. Topics range from strategy to leadership to workplace practices, with conversations led by industry professionals.

Melbourne Business School is the ideal digital marketing podcast for those who want to stay up to date on world-leading business research.

4. This Digital Life

Learn how to stay relevant in the rapidly transforming digital industry

This Digital Life, hosted by Luke Buesnel, is a new Melbourne business podcast with a focus on digital innovation for small business. Episodes feature an in-conversation with an industry expert, each coming from a diverse range of professional backgrounds.

This Melbourne business podcast highlights the importance of adaptability for entrepreneurs and business owners. Episodes address how adapting is the key to staying relevant, and shows you ways to invest in digital innovation to get ahead.

Their first episode is titled ‘Digital innovation: adapt or die’ – and this is very much the podcast for entrepreneurs ready to take that crucial leap. Episode by episode, This Digital Life teaches you how you can transform your Melbourne business for the global digital age.

5. Small Business Big Marketing

All the knowledge you need to step up your small business marketing game

Small Business Big Marketing, presented by Tim Reid, is ranked as Australia’s top business marketing podcast. Each episode is focussed on specific tactics to help small business owners keep up with online marketing growth. Episode guests range from business owners to marketing executives to leading entrepreneurs.

The podcast hosts interviews and shares online marketing tips backed up by real industry examples. Targeted toward small business owners, it breaks down more complicated tactics into easily actionable strategies.

As far as Melbourne business podcasts go, Small Business Big Marketing has all your bases covered. This podcast is made for those who want to take small business marketing to the next level.

Discovering more digital expertise

If you’re running your own business, keeping on top of digital marketing and innovation is easier said than done. While these Melbourne business podcasts may offer you a wealth of knowledge, turning that knowledge into action – especially without guidance – is no easy task.

If you’re ready to transform your business with leading digital expertise, looking into a best-practice digital advisory service is an excellent first step. It means setting up your business with direct access to all the specialist skills you need, allowing you to focus on running your business.

Chat with one of our specialists today about how your business can benefit from our digital advisory service.