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Outcomes

Transaction yield growth

Position your brand as a premium service provider and increase sales and sale value. Our transaction yield growth strategies improve your bottom line by helping you to sell more products at a higher value price point. So you can get more from every sale.

Introduction to transaction yield growth

Compete on value not price

Customers are willing to pay more for your products or services; provided they see the value in them. Many brands compete simply on price. But people can and do pay more for higher quality products and better customer experiences.

By positioning your brand as a premium service provider, you can place your products at a higher price point. You can move the conversation away from price and onto the quality of the service you provide. So you can charge more and increase your returns.

Of course, there's no substitute for providing a high quality product. You still have to deliver where it counts. Our transaction yield growth strategies are about communicating the benefits of your products and explaining why customers should choose value over an initially cheaper price.

How we solve it

Make yours a premium brand

Transitioning your brand into a premium space starts with a complete audit of your digital assets. From the first visit to your website. To your sales process. To your after sales support. Every aspect of the customer experience must be effortless. Your digital assets need to deliver that.

Our transaction yield growth strategies start by optimising your website so that it provides a clear path to conversion. We then create content which provides information for customers and which answers their questions. We also add marketing materials that promote similar or complimentary products.

Additionally, we ensure that your assets reflect the premium look, tone, and feel of your brand. Having a quality product is essential. But you also have to communicate your message to customers. If you want customers to pay more for your brand, you have to explain why.

Results and outcomes

Get more out of every sale

Place your brand in the premium space and generate more return from every sale. Effectively explain to your customers why they should pay for better value, and they will. Stop competing on price and instead, focus on delivering a high quality customer experience which encourages brand loyalty.

Our transaction yield growth strategies help you to build a premium brand. To create a seamless customer journey. And to provide your customers with the advice and support they need. So every aspect of your business' offering meets the highest standards.

This will encourage customers to pay more for your products. It will also increase your capacity for up-selling via the sale of complimentary products and services. Overall, your strategy will increase average transaction yields per customer, per sale. And that can make a big difference to your bottom line.

Related services

A powerful transaction yield growth strategy combines website optimisation, digital marketing, and content marketing. It aligns your brand messages across all of your digital assets. While enhancing and refining the quality of your business' customer experience.

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'A transaction yield growth strategy isn't about us telling you how to improve your product. You know your business and how to produce great products. It's about us helping you to communicate that message to your customers. So they understand the value you provide.'

Lester Abalos

Digital Analyst