Convert more website visits into sales.
For every $92 spent acquiring visitors, only $1 spent converting them
What's the most cost-effective way to increase conversions? By making better use of the traffic you're already getting to your website. And when you achieve that your business has a distinct competitive advantage.
Through the use of scientific analysis, testing, industry-leading software and web analytics, we can increase your business's ability to convert a higher percentage of visitors into sales - generating higher revenues.
Scientifically tune your pages for higher returns with A/B testing.
Testing is one of the core marketing arts a marketer should master and practice
- Search Engine Watch
A/B testing is one of the most effective, yet under-utilised methods of boosting a website’s ability to convert visitors into conversions.
What is A/B testing?
As the name suggests it involves testing a current page of your website (Version A) against a different variation (Version B) to test hypotheses that we have formulated through detailed analysis of a business’ analytics, heat maps and visitor tracking. By splitting traffic between Version A and Version B of a webpage we can make the necessary changes that drive higher conversions.
Supercharge your conversion rates with multivariate testing.
"Despite the fact that only 17% of companies use multivariate testing, it has become the most valuable method for improving conversion rates."
Multivariate testing is a variation on A/B Testing. Whereas A/B Testing normally compares two completely different variations of a web page, multivariate testing involves the more subtle testing of different elements within a page.
What elements can you test with multivariate testing?
Elements that can be tested include text boxes, headlines, pictures or even something as simple as the colour of a button. As the name suggests, multivariate testing allows you to test multiple elements within a single page at any given time.
Evaluate every step of the users journey with Conversion Funnel Optimisation.
Don't measure you end result conversion rate without tracking the path that your customers take to conversion
- Bruce Clay
Conversion funnels allow you to follow your target audience through every stage of the conversion process. It is a metric that is crucial to any website that has any kind of multi-stage conversion like a shopping cart funnel or an application form.
Examples of Conversion Funnel Optimisation.
- Identify the fields that took too long to fill out
- Which fields were the last ones to be interacted with before abandonment
- Which fields are commonly left blank when submitting or checking out
- How many visitors failed when trying to submit their form or complete their checkout
Optimise internal search results.
"The cost to companies of poor site search is clear as 80% of visitors will abandon a site with poor search functionality."
Ecommerce websites often have hundreds, or even thousands of products, and because of the large volume, customers often navigate through the site using internal search functionality.
Through the use of software and analytics we can improve internal search usability, decrease 'no results' and ensure that a higher percentage of your customers are being navigated to the right product first time, all of which leads to higher sales and conversions.
Fast-track usability with concrete feedback.
Our data analysts track a range of metrics to identify under-performing assets. But sometimes this data needs a voice. User testing is a method of getting concrete feedback on your website, app or wireframe. A real person, matched to demographics of your audience, records their experience and provides real-time feedback and thoughts – all captured on video.
The insights gathered from this exercise removes the guesswork from interpreting raw data, as users provide concrete feedback on their confusion, frustrations and delights as they use your website. This information helps form hypothesises about improving overall conversion rates, and highlights areas for further testing and optimisation.